Whether it’s laptops or washing machines for Samsung, or using celebs like Ed Sheeran to highlight a Nokia product, I’ve brought a story into technology.
Samsung
As a very hands-on freelance creative director team at Leo Burnett, the expectations were high to consistently hit it out of the park. We sold a lot of work for many products–even TV ideas that were passed along to staff.
Samsung Chromebook
We delivered a 75% sales increase in one year, so we did something right. It had a cloud based OS, which means every app and program is automatically updated every time you open it. The creative insight was that it was the fastest, easiest way to show the world what’s inside of you and what you love.
OOH Multi-board spread in Penn Station, NYC.
Harrods of London’s window display turned into a high impact stunt using real models.
Samsung Notebook
Our work delivered a 25.8% increase in annual revenue. The goal of this global B2B campaign was to create a link between the inspiration for an innovative new product and the professional people using them.
B2B video, targeted to decision-makers at companies conveying the benefits of innovative Samsung technology to maintain a competitive edge.
Video pitching All Share by Samsung to investors explaining the immersive technology.
Samsung AIO All-In-One PC
Most of the time, being on a PC is a solo act—not here. This global campaign was designed to bring people together by creating an immersive experience on your PC.
Samsung EcoBubble Washing Machine
Samsung’s technology does a pretty good job borrowing from Mother Nature. With its bubble-action, air, and the rushing power of water, your clothes will love you for it.
Samsung Microsoft Touch PC
This B2C campaign highlighted a partnership with Microsoft. This simple idea shows how magic happens with the touch of a finger.
Nokia / Ed Sheeran
What’s better for Nokia than having Ed Sheeran show off the killer quality of their new smartphone? We created a contest, all-hyped on social media. A small group of winners got front-row seats in the intimate concert setting. You can see me filming to the right on stage.
Comcast
Broadcast TV :30
I got to create some broadcast spots when I freelanced at Red Tettemer in Philly. This spot tapped into the guilt one might feel if you were getting cable for free. Sometimes the truth will set you free.
Andrew Dalsass © 2025 — New York, NY